Sustainability, Going Green, Clean Energy, Carbon Footprint. These are all buzz-words that have made their way into today’s vernacular and are understood by nearly everyone. In recent years, public awareness of the importance of such practices and technologies has risen and more and more businesses are promoting their products, services, and companies as Green.
The term ‘Green’ itself is broad and encompasses any number of technologies and practices, depending on the industry. However, consumers are appreciative and often recognize the value of this sustainabliity-minded thinking, sometimes paying a bit more to help foot the bill. More and more food and beverage providers are not only using recycled material and doing large-scale recycling, but are even taking advantage of compostable packaging and paying for industrial composting of waste.
Other companies are powering their facilities with clean energy, such as wind and solar. Websites are being hosted by providers that make the same commitment to clean energy. Even something as simple as utilizing organic and biodegradable materials or moving to paperless systems can be qualified as “Going Green”.
No matter the magnitude of change, the more businesses, small and large, that trend towards this mentality, the truly better off we all are.